Lyric, a lifestyle hospitality company, wanted to create a mobile app as a one-stop shop for booking and managing stays. The app aimed to establish a strong brand association and offer a simplified booking experience whether you were looking to stay for one or 200 nights. The art direction was a reflection of the Lyric brand: reliability and comfort with a clean and modern aesthetic. Beyond booking, the app would offer personalized assistance, recommendations, and support throughout a customer’s stay, enhancing their overall travel experience.
Competitive landscape analysis
Consumer research
Art direction
Product design
Prototyping
Wireframes and high fidelity designs for the in-app booking experience.